Bruin Spirit
Learn the Eight-Clap
Find out how to do our go-to cheer for game day or any time you want to show your Bruin spirit.
As a Bruin, you’re already a member of the Associated Students UCLA (ASUCLA), which oversees the UCLA Store, the headquarters for UCLA merchandise. To learn more, watch this video.
Get 20% off Blue and Gold gear at the UCLA Store and support ASUCLA.

Traditions and Culture

As a land-grant institution, UCLA acknowledges the Gabrielino/Tongva peoples as the traditional land caretakers of Tovaangar (Los Angeles basin, So. Channel Islands).

The Rose Bowl — the most famous college football stadium in the nation — has been the home of UCLA football since 1982.

The Annual Beat ’SC Bonfire and Rally is a not-to-be-missed event.

During UCLA Pow Wow, students get immersed in the crafts, culture and food of the American Indians.

Freshmen place their hands in the Inverted Fountain to be initiated as Bruins — and seniors swim in it to celebrate graduation.

For My Last Lecture, favorite professors are asked to speak to an audience "as if it's your last lecture on earth."
Ready to become a Bruin?
The deadline to submit your Statement of Intent to Register is May 1.